Life and Career Coaching
for Students and Entrepreneurs
Tired of Trying to Figure Out Life on Your Own?
Life as a Teenager in High School Can be Hard
Life is complicated. Whether you are a parent or a teenager in high school you will be facing a unique set of challenges and opportunities.
Change can be Tricky
As a teenager you are going through some big changes as you leave the world of childhood and grow into becoming your own person. You're on a new adventure of discovering what makes you tick and what it means to be uniquely you. It can be hard sometimes to feel comfortable in your own skin and to really know that you're ok.
Some days it feels safer just to be the young person you've always been. On other days you feel frustrated at the boundaries that stand in your way. Your parents don't seem to understand what you're feeling.
Big decisions can bring anxiety
As if just figuring out life wasn't complicated enough, you also need to make decisions that will have an impact on your school and future work life. You need to choose Grade 10 subjects and explore study and work options.
What makes this extra challenging is that you need to do this without a lot of knowledge or experience to work with. This can feel overwhelming and can bring a lot of anxiety into what should be an exciting process.
The high-school years can also be a challenging time for parents too. The nature of your relationship is changing as your teenager does the necessary work of exploring their own identity and becoming more independent. This can cause tension as the ways of relating that worked just fine a few years ago don't seem to work very well now.
You want to provide guidance to your teenager but at the same time need to let him or her make their own discoveries and decisions. You want to provide space for them to explore their independence but you've also got a family to try and hold together. On top of all that there's the art of navigating the world of social networking. It's hard to feel that you're getting the balance right.
Coaching Can Help
Life or career coaching is simply about creating a safe space to think and explore new possibilities - together with someone who's able to listen and ask good questions
Like a sports coach - with a different focus
A life or career coach plays a similar role to a sports coach. Instead of physical skills, however, we typically focus on one or more of these three areas:
Understanding your situation a bit better
Exploring your desired state
Planning how you could get there
Bring any topic you like to a coaching session
What we talk about in a coaching session is completely up to you. You're free to bring anything that you would like to think about or explore more.
Here are some common topics:
The outcome of a coaching session is the most exciting part. Almost always the simple act of being coached unlocks new insights and energy. You understand what is going on more clearly, you have an energising vision of what the future might hold, you have some clear next steps you can take.
My Coaching Process
As a coach my role is to listen actively and without any kind of judgment. My role is also to ask questions that help you explore your situation better. These questions can help you identify assumptions that might be limiting your options and identify things that are interfering with your ability to perform the way you're capable of.
What happens in a coaching session?
Coaching sessions typically last for 60-90 minutes. We begin by agreeing on some basic things like our finish time, the process and what you would like to think about. After that the conversation is flexible. We go where-ever you find the most interest and energy. Typically though, our conversation would be framed by three main areas: understanding your situation a bit better, exploring what your desired state could be, and then exploring what you could do to get there.
Coaching Can Help
Coaching will help you to grow in your awareness of the situation you are in, explore possible outcomes that would make for a more fulfilled life, and then identify the steps you can take to get there.
Coaching Can Help
Life or career coaching is simply about creating a safe space to think and explore new possibilities.
Life or career coaching is simply about creating a safe space to think and explore new possibilities.
"A life coach does for the rest of your life what a personal trainer does for your health and fitness." Elaine MacDonald
Coaching will help you to grow in your awareness of the situation you are in, explore possible outcomes that would make for a more fulfilled life, and then identify the steps you can take to get there.
Discover an Exciting Way Forward Through Coaching
Hi, I'm Shane. Give the page a personal touch by adding your image below
and introducing yourself with a short sentence.
Some of your visitors will be readers and others will be scanners. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can't wait any longer and decide to buy). The scanners, on the other hand, will skip about looking for things that catch their attention.
Keep in mind: the scanners want to be convinced just as much as the readers do, they are just looking for information in a different way.
What you're reading right now a text block consisting of a heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).
Using Image Sections to Add a Visual Element
Below is an example of a simple image section: use images or icons to illustrate a point you're making. This can assist in your story telling or be used to showcase features (although only if you use it further down the page, after the product reveal).
Get Your Points Across by Using Lists
Don't Jump to the Sale too Quickly: Long Form is All About Building Rapport
This dark background is another way to create visual variety on your page and keep it interesting. If you use a dark background with light text, keep it short. Light text on a dark background is harder on the eyes than dark text on a light background.
In this Text Block, Start Transitioning to the Solution You're Offering...
You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.
Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.
Here is a Smaller Sub-Heading for Extra Emphasis
Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.
Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.
Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.
This is Where the BIG REVEAL happens
Here it is: YOUR PRODUCT NAME
Now it's time to present your offer as the perfect solution to everything you've been talking about so far in your story.
While we were holding back before, it's now time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.
- 1Show a product image: it's always a good idea to have a visual representation of your product. It makes it more tangible and more "real" in your reader's mind.
- 2The power of the points list: use this list to emphasize the most important benefits of your product.
- 3Benefits over features: for every feature your product has, try to translate it into a benefit (i.e. a positive end-result your customer will get).
What People Are Saying About Our Solution
“Social proof comes with customer testimonials.”
"Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
Shane Melaugh
- Job Title or Role
“Here's what the perfect testimonial looks like..."
“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text."
Samantha Allen
- Job Title or Role
“Can you ever have too many testimonials?"
“It's a fair question: can you have too many testimonials?
The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don't shy away from adding 10, 15, 20 or even more to the page.
Just don't add a ton of boring or generic testimonials."
Shane Melaugh
- Job Title or Role
Welcome to the Main Purchase Section
Here we have a highly attractive purchase section. We display another paragraph of text, which is a strong call to action to your readers. In addition, we have a product image, unmissable large button and some guarantee and safety symbols.
100% Satisfaction Guaranteed
Secure Payment
A Few More Testimonials to Prove it Works for Real People
“Keep displaying testimonials for social proof."
“Here, we have a second testimonials section, right after the purchase section. Now that we've asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
Shane Melaugh
- Job Title or Role
“Pick the right kinds of testimonials to show here..."
“If you have any testimonials that include stories of how a customer had some doubts about your product, but was then won over by the high quality, your friendly support etc. those are perfect for displaying in this area of the sales page."
Samantha Allen
- Job Title or Role
Shane Melaugh
Creator of [Product Name]
About the Author
When selling online, it's easy to forget that people prefer buying things from other people. If there's any element of personal branding in your product, use this section to write a few paragraphs about yourself.
Keep it short, as this page is about your product, not your life story. But a few personal details mentioned here can help build rapport with your reader. It's a reminder that there's a real, trustworthy person behind this product and they aren't buying from a faceless corporation.
It's Time to Start Addressing Your Visitor's Last-Minute Objections
After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.
This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.
Use Sub-Headings Before Every Major Objection You Address
People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.
Advantages vs Disadvantages
Here's a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they'll enjoy once they purchase.
The Pros List
The Cons List
Here's a "What You Get" Section (Plus the Second Call to Purchase)
100% Satisfaction Guaranteed
Secure Payment
100% Satisfaction Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.
Frequently Asked Questions
Why add an FAQ section like this?
How about adding a contact link?
What about exit intent lightboxes?
What questions belong here?
Have you tried a chat widget?
Answer questions, save space.
P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.
After the post scripts, use the link below to link to your purchase section or the checkout page.
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